Mitchells & Butlers email templates

  • ROLE: AD & Lead Designer
  • AGENCY: Thinking Juice
  • SENIOR: Stew Austin (Head of Design)

Thinking Juice were asked to help align the miss match of emails being sent out by some of the Mitchells & Butlers brands (in particular ‘Premium Country Pubs’ and ‘Vintage Inns’)  on some flexible templates based on ‘pods’. 

The task, very similar to Barbour, was to create pods that would work for both brands, but look and feel completely different. These would then be able to adapt content, and be an easy and efficient management process for client, and ease the creation of future emails. This also needed to be designed responsively, so things like header graphics were considered, and elements were set to hide on mobile to ensure consistency, and flexibility in design.

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