- ROLE: UX & Lead Designer
- AGENCY: Thinking Juice
- SENIOR: Guy Stradling (Digital Director)
Working closely with Westfield shopping centres, one of the tasks asked of Thinking Juice was to re-look at their online checkout process, and to consider the current user journey, and to try and make it as simplistic and minimal as possible. This online form needed to cater for any type of product, for concierge booking to full beauty treatments.
My task was to streamline their booking process into as few steps for the user as possible, and once signed off, design in the Westfield style. This was a great challenge as this was my first exposure to the booking process, and needed to ensure that it was as easy to manage as possible to keep drop off to a minimum. I wire-framed and designed the whole process, and below are a couple of the screens from prototype to design.