- ROLE: Lead Designer & campaign rollout
- AGENCY: Thinking Juice
- SENIOR: Matt Turner (Creative Director)
One of Thinking Juice’s main client partnerships was with Westfield Shopping Centres, and meant we were responsible for the delivery of the digital aspect of their seasonal campaign. Working alongside fashion as agency Portas, who were responsible for the above the line creative, we then took this creative to bring the campaign to life in a digital space.
We were tasked with the creation of a seasonal website, along with all the digital trimmings, Social, In-Centre screens, 6 sheets, emails and digital banners, both standard and rich. This lead from the web design that was my first responsibility, and once this was completed, I was tasked to address the other deliverables for the project. The web project was rather restricted due to web capabilities, meaning all work we did needed to fit within a restricted iFrame, and then pulled through to their main site.
This campaign was made up of four styles, so all creative was made for both male and female, as well as the 4 main creative routes, creating a lot of different outputs, and requiring strict organisation and filing to keep on top of the many versions, and rounds of feedback.
I was fortunate enough to also work on SS16, AW16, Christmas 16′ and SS17 during my time at Thinking Juice.