Williams Jet Tenders

Role: AD, UX, Lead Designer & Visual Developer

Agency: Thinking Juice

Senior: Stew Austin (Head of Design)

Problem

Williams Jet Tenders are viewed as the pinnacle of tenders. Unfortunately, their brand and didn’t reflect their performance on the water and their website failed to convert customer leads.

Solution

A refined brand identity and fully-responsive website, complete with a considered user experience, and simplified navigation. The site boasts a new product configurer, allowing users to create their ideal tender right down to the wood panelling.

Results

Just 30 days after launching there was a 25% increase in enquiries and an 11% rise in traffic to the mobile site. The site was also awarded a Drum Roses Creative award.

Visit the site 



Landing page


Mega menu with hover

Mega menu – specification view

Mega menu – browse models


Models landing page


Product details page


Build my tender landing page

BMT – upholstery customisation

BMT – submission page


The Williams way – Brand page