Williams Jet Tenders

AD, UX, Lead Designer & Visual Developer
Thinking Juice
Stew Austin (Head of Design)


Williams Jet Tenders are viewed as the pinnacle of tenders. Unfortunately, their brand and didn’t reflect their performance on the water and their website failed to convert customer leads.


A refined brand identity and fully-responsive website, complete with a considered user experience, and simplified navigation. The site boasts a new product configurer, allowing users to create their ideal tender right down to the wood panelling.


Just 30 days after launching there was a 25% increase in enquiries and an 11% rise in traffic to the mobile site. The site was also awarded a Drum Roses Creative award.

Landing page

Mega menu with hover

Mega menu – specification view

Mega menu – browse models

Models landing page

Product details page

Build my tender landing page

BMT – upholstery customisation

BMT – submission page

The Williams way – Brand page