Williams Jet Tenders
Role: AD, UX, Lead Designer & Visual Developer
Agency: Thinking Juice
Senior: Stew Austin (Head of Design)
Problem
Williams Jet Tenders are viewed as the pinnacle of tenders. Unfortunately, their brand and didn’t reflect their performance on the water and their website failed to convert customer leads.
Solution
A refined brand identity and fully-responsive website, complete with a considered user experience, and simplified navigation. The site boasts a new product configurer, allowing users to create their ideal tender right down to the wood panelling.
Results
Just 30 days after launching there was a 25% increase in enquiries and an 11% rise in traffic to the mobile site. The site was also awarded a Drum Roses Creative award.
