Solution
A refined brand identity and fully-responsive website, complete with a considered user experience, and simplified navigation. The site boasts a new product configurer, allowing users to create their ideal tender right down to the wood panelling.
Results
Just 30 days after launching there was a 25% increase in enquiries and an 11% rise in traffic to the mobile site. The site was also awarded a Drum Roses Creative award.
Configuration tool
This was a functioning system on their current site, but was hidden, under-performing and difficult to use. We re-designed and rebuilt the system to help create a new lead generation tool that can be used at product shows on a tablet, or via their website.
Component libraries
Part of the job was to look into interactions across the site, and create unique interactions to give the site more depth and increase customer engagement. An example of this is the annual event calendar, and the multiple states shown below.
